Last Updated September 5, 2021
2. Information We Collect and Receive. We collect information about you when you create an account and use the Services. We also collect information you share with us from third-party social network providers, and technical and behavioral information about your use of the Services. We also collect information contained in the messages you send through our Services and information from your phone book, if you grant us access to your phone book on your mobile device. More information about the categories and sources of information is provided below.
2.1 Information You Provided to Us. We collect information that you decide to share with us. At times, we may require you to provide certain information in order to use certain parts of our Services, fulfill your requests, or provide you with certain Services.
2.1.1 Registering for an Account. If you establish an account with us, we may require you to provide your name, age, username and password, language, and email or phone number. If you choose to find other users through your phone contacts, we will access and collect the names and phone numbers and match that information against existing users of the Services. If you choose to find other users through your social network contacts, we will collect your public profile information as well as names and profiles of your social contacts.
2.1.2 User Content. User-generated content, including comments, photographs, videos, and virtual item videos that you choose to upload or broadcast on the Services.
2.1.3 Contact Information. We collect personal information from you such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter, request customer or technical support, apply for a job or otherwise communicate with us. You may also choose to submit information to us via other methods, including: (i) in response to marketing or other communications or (ii) in connection with an actual or potential business relationship with us.
2.1.4 Surveys, Contests, and Sweepstakes. When you complete any forms, respond to a survey or questionnaire, or participate in a contest, we collect the personal data you provide. Contact information you provide may be used to reach you about the sweepstakes or contest and for other promotional, marketing and business purposes, if permitted by law. In some jurisdictions, we are required to publicly share information of winners.
2.1.5 Social Media Data. We have pages on social media sites like Instagram, Facebook, Twitter, and YouTube (“Social Media Pages”). When you interact with our Social Media Pages, we will collect personal data that you elect to provide to us, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.
2.2 Information We Obtain from Others. We may supplement the information we have about you with information received from other sources including from our Social Media Pages, social media websites themselves, and from other publicly available sources. Your activity on other websites and applications may be associated with your personal information in order to improve and customize our Services.
2.3 Information We Automatically Collect. We automatically collect certain information from you when you use the Services, including internet or other network activity information such as your Internet Protocol (“IP”) address, unique device identifiers, browsing and search history (including content you have viewed in the Services), and cookies and other technologies.
2.3.1 Automatic Data Collection. In order to improve, personalize, and optimize our Services and meet our legal obligations, we may automatically track certain information about your visits to and usage of our Services, including your browser type, operating system, IP address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), device identifier, domain name, clickstream data, referring/exist pages, geolocation, and a date/time stamp for your visit. We also use this information to analyze trends, administer the Services, gather demographic information about our user base, deliver advertising, perform research, provide technical and customer support, inform our product development efforts, protect our legal rights, address disputes, and prevent our Services from being used to commit harmful or unlawful activities, including fraud. Some of this information may also be collected so that when you use the Services again, we will be able to recognize you and optimize your experience accordingly.
2.3.2 Device Information. We may collect information about the devices you use to access our Services, including the hardware models, operating systems and versions, software, file names and versions, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion information, and mobile network information.
2.3.3 Messages. We collect and process, which includes scanning and analyzing, information you provide in the context of composing, sending, or receiving message through the Services’ messaging functionality. That information includes the content of the message and information about when the message has been sent, received and/or read, as well as the participants of the communication. Please be aware that messages sent to other users of the Services will be accessible by those users and that we are not responsible for the manner in which those users use or disclose messages.
2.3.4 Metadata. When you upload content, you automatically upload certain metadata that is connected to the content. Metadata describes other data and provides information about your content that will not always be evident to the viewer. In connection with your content, the metadata can describe how, when, and by whom the piece of content was collected and how that content is formatted. It also includes information, such as your account name, that enables other users to trace back the content to your user account. Additionally, metadata will consist of data that you chose to provide with your content, e.g. any hashtags used to mark keywords to the video and captions.
2.3.5 Crash and Error Information. If the Services crash or return an error, we may collect data to determine the cause of the error using first or third party services. The crash or error information collected may include the following: Device IP address, device name, operating system version, application configurations(s), the time and date, and other statistics.
2.3.7 Other Technologies. In addition, we use “pixel tags” (also referred to as clear gifs, web beacons, or web bugs). Pixel tags are tiny graphic images with a unique identifier, similar in function to cookies, that are used to track online movements of web users. In contrast to cookies, which are stored on a computer’s hard drive or web browser, pixel tags are embedded invisibly in web pages. Pixel tags are often used in combination with cookies, trigger the placing of cookies, and transmit information to us or our service providers. This enables two websites to share information. The resulting connection can include information such as a device’s IP address, the time a person viewed the pixel, an identifier associated with the browser or device, the type of browser being used and the URL of the web page from which the pixel was viewed. Pixel tags also allow us to send email messages in a format that users can read, tell us whether emails have been opened, and help to ensure we are sending only messages that may be of interest to our users. We may also use this information to reduce or eliminate messages sent to a user.
2.3.8 Analytics. We may also use Google Analytics and other service providers to collect information regarding visitor behavior and visitor demographics on our Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout.
3. How We Use Your Information.
(i) To fulfill requests for products, services, Services functionality, support and information for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes and to solicit your feedback;
(ii) To customize the content you see when you use the Services. For example, we may provide you with services based on the country settings you have chosen or show you content that is similar to content that you like or interacted with;
(iii) To send promotional materials from us or on behalf of our affiliates and trusted third parties;
(iv) To improve and develop our Services and conduct product development;
(v) To make suggestions and provide a customized ad experience;
(vi) To support the social functions of the Services, including to permit you and other users to connect with each other through the Services and for you and other users to share, download, and otherwise interact with your content posted through the Services;
(vii) To use your content as part of our advertising and marketing campaigns to promote the Services;
(viii) To understand how you use the Services, including across your devices;
(ix) To infer additional information about you, such as your age, gender, and interests;
(x) To help us detect abuse, fraud, and illegal activity on the Services;
(xi) To ensure that you are old enough to use the Services (as required by law);
(xii) To communicate with you, including to notify you about changes in our services;
(xiii) To announce you as a winner of our contest, sweepstakes, or promotions if permitted by the promotion rule, and to send you any applicable prizes;
(xiv) To enforce our Terms, conditions, and policies;
(xv) Consistent with your permissions, to provide you with location-based services, such as advertising and other personalized content;
(xvi) To combine all the information we collect or receive about you for any of the foregoing purposes; and
(xvii) For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
(b) We may aggregate and/or de-identify information collected through the Services and from other sources so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including, without limitation, for research and marketing purposes
4. How We Share and Disclose Information.
4.1 Service Providers. We provide access to or share your personal information with select third parties who perform services on our behalf. They have access to perform these services but are prohibited from using your personal information for other purposes. They provide a variety of services to us, including, for example, billing, sales, marketing, product content and features, advertising, analytics, research, customer service, data storage, security, fraud prevention, payment processing, and legal services.
4.2 Business Partners. Sometimes we collaborate with other organizations and we may share your personal information to jointly offer products and services.
4.3 Advertising Partners. Through our Services, we may allow third party advertising partners to set Cookies to collect information regarding your activities and your device (e.g., your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share such information and other information (such as demographic information and past purchase history) with third party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third party websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising. We may allow access to other data collected by the Services to share information that may be useful, relevant, valuable or otherwise of interest to you. If you prefer not to share your personal information with third party advertising partners, you may follow the instructions below.
4.4 Your Consent. We may share your personal information for other purposes pursuant to your consent or with your further direction. If you choose to engage in public activities on the Services, you should be aware that any information you share may be read, collected, or used by other users. You should use caution in disclosing personal information while engaging. We are not responsible for the information you choose to submit.
4.5 Aggregate/De-Identified Data. From time to time, we may share Aggregate/De-Identified Information about use of the Services. The sharing of such data is unrestricted.
4.6 Legal Reasons. We may also disclose your personal information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order, or a subpoena. We may also disclose your personal information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Services; to enforce or apply our policies or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others. We will attempt to notify our users about legal demands for their personal information when appropriate in our judgment unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague, or lack proper authority.
4.7 Sale, Merger, or Other Business Transfer. As we continue to develop our business, we may buy, merge, or partner with other companies. In such transactions (including in contemplation of such transactions), personal information may be among the transferred assets. If a portion or all of our assets are sold or transferred to a third-party, your personal information would likely be one of the transferred business assets. If such transfer is subject to additional mandatory restrictions under applicable laws, we will comply with such restrictions.
5. Your Choices.
(a) You have a choice about the placement of cookies on our website. You can use your web browser to directly block all cookies, or just third-party cookies, through your browser settings. Using your browser settings to block all cookies, including strictly necessary ones, may interfere with proper site operation. Guidance on how to control cookies in popular browsers is contained here: Microsoft Internet Explorer, MacOS Safari, Mozilla Firefox, and Google Chrome. You can also find additional information on cookie controls and advertisement here: Network Advertising Initiative and Digital Advertising Alliance.
(b) If you have registered for an account, you may access, review, and update certain personal information that you have provided to us by logging into your account and using available features and functionalities or by contacting us in accordance with the “Contact Us” section below.
(d) If you do not provide the personal information that we need to provide the Services, we may not be able to provide with the Services or certain functionalities. We will tell you what personal information that you must provide in order to receive the Services.
(e) Some browsers offer a “do not track” (“DNT”) option. Since no common industry or legal standard for DNT has been adopted by industry groups, technology companies, or regulators, we do not respond to DNT signals. We will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard.
6. Security. We take reasonable precautions intended to help protect your personal information that we collect. Unfortunately, no system or online transmission of data is completely secure, and we cannot guarantee the security of data transmitted across the Internet. If you believe that information you provided to us is no longer secure, please notify us immediately using the contact information provided below.
7.1 Information and Access. You may the right to be informed of, and request access to, the personal data we process about you.
7.2 Rectification. You may request to update or correct the personal information we maintain for you.
7.3 Right to be forgotten/request deletion. You may request deletion of your personal information. We may ask you for additional information to verify your identity and will process your request subject to and in accordance with the law.
7.4 Restriction. You may request that we temporarily or permanently stop processing all or some of your personal data.
7.5 Objection. You may object to us processing your personal data on grounds relating to your particular situation and object to your personal data being processed for direct marketing purposes.
7.6 Transferability. You may request to transfer your personal information.
7.7 Automated Decision-Making. You may have the right to not be subject to a decision based solely on automated decision making, including profiling, where the decision would have a legal effect on you or produce a similarly significant effect.
7.8 Right to Lodge a Complaint. If you are in the EEA or Switzerland, you can lodge a complaint regarding how we collect and process your personal information to your local Data Protection Authority, or if you are in the United Kingdom, the Information Commissioner’s Office.
8. California Residents.
(a) If you are a resident of the State of California, you have certain rights afforded to you under the California Consumer Privacy Act or the “CCPA”. When we say “Personal Information” in this section, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is aggregated or information that cannot be reasonably linked to you.
(b) We collect Personal Information and Non-Personal Information for the business and commercial purposes described in the section above titled “How We Use Your Information”, and we share Personal Information with the categories of third parties described in the section above titled “How We Share and Disclose Information”. We do not sell (as such term is defined in the CCPA) the Personal Information we collect (and will not sell it without providing a right to opt out).
(c) Subject to certain limitations, the CCPA provides California residents the following rights:
(i) You have the right to request that we disclose to you the Personal Information we collect, use, or disclose, and information about our data practices;
(ii) You have the right to request that we delete your Personal Information that we have collected from you;
(iii) You have the right to request that we no longer sell your Personal Information to third parties;
(iv) We will not discriminate against you for exercising any of these rights.
(d) California residents may make a request pursuant to their “right to know”, “right to request deletion”, and/or “right to opt-out” under the CCPA by contacting us in accordance with the “Contact Us” section below. In order to verify your request to know or delete information, we may require you to provide us with certain information to be used solely for the purpose of verifying your identity.
(e) Under the CCPA, you may exercise these rights yourself or you may designate an authorized agent to make these requests on your behalf. We may request that your authorized agent have written permission from you to make requests on your behalf and may need to verify your authorized agent’s identity.
9. Nevada Residents. Under Nevada law, certain Nevada consumers may opt out of the sale of “personally identifiable information” for monetary consideration (as such terms are defined under Nevada law) to a person for that person to license or sell such information to additional persons. We do not engage in such activity; however, if you are a Nevada resident who has purchased services from us, you may submit a request to opt out of any potential future sales under Nevada law by contacting us in accordance with the “Contact Us” section below. Please note we will take reasonable steps to verify your identity and the authenticity of the request. Once verified, we will maintain your request in the event our practices change.
10. Information Retention. We will retain personal information required to comply with privacy requests, manage active accounts, as required by law, in order to resolve disputes, or enforce our agreements. We will retain the personal information we process on behalf of our users as directed by them. We may also retain copies of your personal information for disaster recovery purposes, to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of Aggregate/De-Identified Information, account recovery, and auditing our records.
12.1 We use TrueDepth API technologies (ARKit, with automatic estimation of the real-world directional lighting environment) to create AR effects within the App. The only use of this information is to provide valuable user features. None of the information collected by the TrueDepth API ever leaves the user’s device. We do not share information with third parties, do not store or process in any other way the data which we accessed and used via TrueDepth API. For more information about TrueDepth API technologies, you may visit https://support.apple.com/en-us/HT208108.
13. Children’s Privacy. The Services are not intended for—and we don’t direct them to—anyone under the age of 13. We do not knowingly collect personal information from anyone under the age 13. In addition, we may limit how we collect, use, and store some of the information of EU users between the age 13 and 16. In some cases, this means we will be unable to provide certain functionality to these users. If we need to rely on consent as a legal basis for processing your information and your country requires consent from a parent, we may require your parent’s consent before we collect and use that information.